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The Michigan Manufactured Housing Association is a division
of the Michigan Manufactured Housing, RV and Campground Association, which
is a full-service, non-profit, state trade association, representing the
manufactured housing, recreational vehicle and private campground industries
in the state of Michigan. The MMH & RVCA offers a wide variety of services
to aid you in the operation of your business and save you money as well.
Services include legal counsel and legislative advocacy,
governmental relations, in-house public relations
programs, liability insurance and a clearinghouse of information where
members can obtain a wide variety of general and technical publications.
The MMH & RVCA is comprised of two divisional organizations (MMHA and
MARVAC), with each serving their specific industry's needs. MMHA and MARVAC
have separate board of directors that represent their respective industries.
An executive board, made up of four representatives from each of the two
divisional boards, governs the association.
Michigan Manufactured Housing Association
The Michigan Manufactured Housing Association is the division
that represents the manufactured housing industry in Michigan. MMHA's
membership includes manufacturers, retailers, communities/rental communities,
installer/servicers, suppliers, insurance companies, financial/lending
institutions and special service firms.
Membership Services
All members are encouraged to participate in association
programs and take advantage of MMHA's many services. Whether you need
insurance, legal counsel, an architect, engineer or some other related
service firm, the association has the answer! Members seeking a particular
service or specific advice need only contact the association office to
have their questions answered. The staff serves as a referral service
to help members locate the services they require. Versed in all segments
of the industry, the staff can assist you in responding to technical questions
or help you deal with the local and state government units. The professional
staff is always as near as your phone. You can reach our staff Monday
through Friday, 8:00 a.m. to 5:00 p.m. (after hours, just leave a voice
mail message) by calling 517.349.3300 or 800.422.6478.
Public Relations for the Industry
The association has ongoing public relations programs that
continue to develop positive images of the manufactured housing industry.
MMHA keeps consumers, government officials, trade publications and media
sources throughout the state informed about the role manufactured housing
plays in meeting today's housing needs, as well as educating them about
how the industry creates a more vibrant Michigan by constantly improving
the housing resources.
Operation Tell Michigan
Operation Tell Michigan (OTM) is a marketing program that
is funded by member manufacturer dues. OTM is responsible for print advertisements
and television commercials that bring awareness to thousands of Michigan
residents each year and prompt them to call our toll-free number and request
free consumer information packages. Each OTM-funded package contains such items
as the Michigan Home publication, the "Invest in a Manufactured Home"
financing brochure, the "Broker" brochure promoting existing homes, and a DVD
of "Behind the Scenes," the 28-minute infomercial promoting the manufactured
home industry.
The official Web site for MMHA, www.michhome.org, is maintained by OTM and contains information for consumers, the media, MMHA members and public policy makers. This all-inclusive site contains a wealth of information and is updated regularly. In the past 12 months, the site has received over 129,000 visitors. Consumers who request a consumer information package are added to a sales leads database. This information is provided to MMHA member retailers via e-mail. The list is also available on the Web site in the member section.
In addition, OTM also funds the creation and printing of
OTM sales materials such as brochures, posters, postcards and videos.
These items are designed to help with advertising and promotion efforts,
as well as to educate the consumer about manufactured homes. All OTM materials
are provided to participating members, free of charge.
Communication-Publications and Seminars
One of the most important features of MMHA is its ability to communicate information to its members quickly! The industry produces an e-newsletter called the Communicator, which keeps each member informed about legislation, changes in laws and government regulations, and current trends in the industry. The Communicator also lists activities and events that are important to manufacturers, retailers, community owners and service companies. Previously mailed to members in a printed format, the new world of technology and modern communication has prompted the association's board of directors to adopt this new means to communicate with members starting in 2007. The new format will be easier to read and easier to forward to employees and related industry parties. In addition to the e-newsletter, MMHA keeps its members posted regarding important information that affects their business and industry through timely, special bulletins.
Continuing education for members is a major priority of
the association. Our seminars offer intense learning opportunities for
members who are interested in sharpening their skills, and provide members
from all segments of the industry with the opportunity to share and receive
information from industry experts. MMHA's annual seminars for community
owners and manufactured home retailers have been highly successful. Through
the seminars, members from all segments of the industry are kept informed
about new business procedures, legal and legislative issues, and governmental
regulations that could affect their business and industry.
Members are encouraged to participate in "The Accredited
Community Manager" (ACM) and the "Professional Housing Consultant" (PHC)
programs. The ACM is the designation awarded by the Manufactured Housing
Educational Institute to manufactured home community owners and managers
who meet experience requirements, have fulfilled MHEI's educational criteria
and pledge to uphold a strict code of ethics. The ACM designation is a
unique opportunity for manufactured home community managers to identify
themselves as committed professionals. The PHC designation signifies an
individual's superior knowledge of manufactured housing and professional
conduct in the sale of manufactured homes. The PHC designation provides
an opportunity for manufactured home sales personnel to identify themselves
as committed professionals. MMHA, in conjunction with the Manufactured
Housing Division of the Michigan Department of Consumer and Industry Services,
has developed an alternative installer/servicer course for companies in
the Michigan market. This course will fulfill the State requirement for
certification needed for licensing in Michigan.
Conferences, Meetings, Trade Shows and Annual Outings
The association's annual conference combines a full range
of seminars and workshops with social activities. The event provides members
with the opportunity to discuss common problems and exchange ideas with
industry associates. At this conference, the year-end activities are completed
as the association welcomes its officers for the new term.
MMHA's members are organized into regional chapters throughout
the state. Members are encouraged to attend their local chapter meeting
where they will have the opportunity to exchange ideas, discuss local
issues and develop action plans to resolve existing problems. Often, special
speakers are invited to discuss topics of general interest to the membership.
These chapter meetings provide members with the opportunity to participate
at the "grass roots" level of the decision-making process regarding the
issues that affect them. Each regional chapter division has a representative
on the association's board of directors.
The association participates in the sponsorship of annual
trade shows for the purpose of displaying the industry's products to members,
the public, members of the media and government officials. MMHA is one
of the five state trade associations that comprise the Midwest Manufactured
Housing Federation that co-sponsors the annual trade show in Louisville.
MMHA also hosts an annual spring and fall golf outing, with
the proceeds benefitting the HARVEST Education Foundation.
HARVEST Education Foundation and "The Great Wall of Tiles"
HARVEST is a non-profit education foundation created by
the Michigan Manufactured Housing Association. Its purpose is to establish
educational programs and opportunities for individuals who wish to make
a career in the manufactured housing industry or simply receive scholarship
help because they are a family member of the association.
The association office and conference center is home to
"The Great Wall," a mosaic of handsome, commemorative tiles dedicated
to honoring those who have contributed to our cause of furthering education
in our combined industries. This tax-deductible contribution is a wonderful
way to pay tribute to industry members, including members of your own
family or business, while supporting the work of the HARVEST foundation.
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