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OKEMOS, MI—April 5, 2019—With the arrival of spring and the busy homebuying season, the Michigan Manufactured Housing Association (MMHA) created a television advertising campaign highlighting the multiple benefits of manufactured home ownership.

Consumer interest in manufactured housing continues to be strong. In 2018, new manufactured home sales in Michigan totaled 4,096. MMHA wants to continue the industry’s momentum and educate potential homebuyers on manufactured housing quality, style, lifestyle and affordability.

“We are targeting those who are looking for affordable alternatives to traditional built homes,” said Bill Sheffer, executive director of MMHA. “Homebuyers are looking for high-quality homes with great features in friendly neighborhoods.”

MMHA has designed a statewide TV campaign to air on the Comcast cable network. Two, 15-second commercials were developed and will run as “bookends” (at the top and bottom of commercial breaks). The campaign will run April 8-28.

The 2019 campaign features images of trend-setting home features in beautiful model home interiors, along with images of families, couples and friends. Both commercials highlight the fact that there are more than 300 manufactured home communities and sellers in Michigan, and will direct consumers to michhome.org.

"50% Less per Square Foot" TV commercial

This commercial promotes the stylish and affordable manufactured homes throughout Michigan as part of the Michigan Manufactured Housing Association campaign.

"Communities in Great Locations" TV commercial

This commercial promotes the many features available to residents of manufactured home communities throughout Michigan as part of the Michigan Manufactured Housing Association campaign.